United States: the small, unusual market

Market context

The American subscription-content market consolidated around domestic platforms years ago, and MYM has never seriously contested it. The creators who register US-primary demand in this index are generally international names whose audience found them through short-form video rather than through any platform-level presence in the country.

That produces a distinctive pattern: high recognition, low platform association. People search the name; comparatively few of them are searching it alongside MYM.

How people here search

US queries are the most likely in the dataset to attach a competing platform name — searchers assume a creator is on the American platform by default and check from there.

The United States table

Ranked by total monthly search demand. The rank column is the creator's position in the full 150-name index, not within this market, so the gaps tell you how this market interleaves with the rest.

Local share is the proportion of each creator's total search demand originating in United States. A figure near 100% indicates an audience that has not travelled beyond its home market; a lower one indicates genuine cross-border interest.

Reading the middle of the list

Rankings draw attention to the top, but the median entry is usually more informative about a market. Here that is Miiana, at roughly 8,300 monthly searches and index rank #55 — a creator with a real, established audience and no mainstream crossover. Most working creators on any subscription platform live at that level rather than at the top of a chart, and it is a perfectly viable place to be.