What is required before you can publish
- Legal adulthood, proven with government identity documents. Verification is a legal requirement for the platform, not a formality it can waive.
- A bank account in your own name for payouts. Third-party accounts are refused, and attempts to use one are a common reason for a payout being frozen.
- Tax registration appropriate to your country. Platform income is self-employment income essentially everywhere, and it is reported.
- Consent from anyone else appearing in your content, documented. Collaborative content without documented consent is the fastest route to a permanent ban.
The part nobody mentions: the platform will not find you an audience
Subscription platforms are monetisation infrastructure, not discovery engines. There is no algorithmic feed pushing your posts to strangers and no meaningful browse traffic. Every subscriber you get, you bring.
This is visible in our data. Effectively every creator in this index has a search footprint that predates or accompanies their platform presence — short-form video, reality television, an established social following. The demand exists elsewhere first and gets converted here second. Creators who arrive without that groundwork find a page with no traffic and no mechanism to generate any.
If you are considering this, the question is not "should I open a page" but "where will the first thousand people come from". If there is no answer, the page is premature.
Pricing, and the mistake most people make
You set your own monthly price. The common error is setting it low on the assumption that volume compensates — it usually does not. A low price attracts churn-prone subscribers, anchors your value, and makes raising it later feel like a betrayal to the people who joined early.
The second error is treating the subscription as the whole business. On most successful profiles the subscription is the smaller revenue line; unlockable posts, paid messaging and tips carry the rest. A pricing strategy that ignores those is leaving most of the income on the table.
The actual workload
A feed that justifies a recurring charge needs regular publishing — realistically several times a week, indefinitely. Add messaging, which subscribers expect to be answered personally, and the promotion work on whatever platform brings people in, and the honest description is a full-time job with no colleagues and no guaranteed floor.
It is also permanent in a way other work is not. Content published under a pseudonym has a way of being connected to a legal identity eventually, and the decision to publish should be made on the assumption that it will be. That is not a reason not to do it; it is a reason to decide deliberately rather than casually.
What the demand data says about the market you would enter
The distribution in this index is steep: the ten largest names carry a large fraction of all tracked demand, and the median indexed creator sits at a small fraction of the leaders. Below the index entirely — creators with too little search demand to resolve — sits the overwhelming majority of people actually publishing on the platform.
That is not discouragement, but it is the shape of the market. A modest, focused audience is a realistic outcome and can be a viable one. Reaching the top of a ranking like this generally requires a public profile built somewhere else first, and no amount of posting substitutes for that.
Where to start, if you are still interested
Registration, verification requirements, commission rates and payout schedules are all documented on the platform itself, and those are the only authoritative versions. This page describes the job; the platform describes the terms.
Frequently asked
How much can you earn on MYM?
There is no meaningful average. Earnings depend almost entirely on the audience a creator brings with them, and the distribution is extremely uneven — a small number of creators account for most of the visible demand. Anyone quoting a typical figure is quoting a number they invented.
Do you need to show your face?
No. Faceless profiles exist and some do well. It changes the marketing problem rather than removing it, since a distinguishing identity of some kind is still what people subscribe to.
Can you use a stage name?
Yes. Verification requires genuine identity documents, but the public-facing handle is yours to choose. Most creators in this index publish under a pseudonym.
Do you have to declare the income?
Yes, everywhere. Platform income is self-employment income and is reported to tax authorities. Treating it as informal cash is the single most expensive mistake available in this line of work.
Can you publish on MYM and another platform at once?
Neither platform prohibits it. The practical constraint is that two feeds means twice the work and a split audience, which is why most creators end up concentrating on one.