Where MYM.fans demand actually comes from

France accounts for 57% of the demand tracked here — 1,416,540 of 2,465,600 monthly searches, spread across 97 of the 150 indexed creators. No other market comes close, and the second-placed one is not a runner-up so much as a separate, self-contained language market that happens to use the same platform.

This matters more than a geography chart usually would. On a subscription platform, the market a creator belongs to determines the language of their feed, the currency of their pricing, the cultural references in their posts and — in practice — whether a subscription will feel like value to you. A German-speaking subscriber on a French-language feed is buying a different product from the one the creator thinks they are selling.

The full split

Markets represented by a single creator are omitted from this table but remain in the main index. Shares are calculated against the 2,465,600 monthly searches covered by the index as a whole, of which 96% falls inside a listed market.

Why the distribution looks like this

MYM was built in France for a French audience, at a moment when French creators had large followings on Snapchat and Instagram and no domestic way to charge for access to them. It grew into that gap rather than competing head-on with the American platforms, and the demand curve still reflects its origin: a dominant home market, a strong German-language second market built on genuine local demand, and a long tail of francophone territories — Belgium, Québec, North Africa — that follow the language rather than the borders.

English-language demand is the interesting anomaly. It exists, and a handful of creators in this index are searched primarily from the United States or the United Kingdom, but it is an order of magnitude smaller than the French figure. Anyone describing MYM as a global platform is describing an ambition, not the data.